Episode 30

Launch Your Brand with Impact with Liz Dennery from SheBrand


Do you have a fantastic product, but you’re looking for the right branding company to get your product out there? Or do you have a passion for marketing and elevating the voices of others? If so, join me for today’s episode, where I talk with Liz Dennery, a brand consultant, creative director, and founder of SheBrand. Bringing her 20+ years of experience in branding, marketing, and public relations to the table, Liz shares with listeners tips on branding, how to launch a re-brand, and how to give your brand a compelling voice. 

Liz begins our conversation by talking about how she discovered her passion for her work

Liz begins our conversation by talking about how she discovered her passion for her work. She explains that through the philanthropic and volunteer work she was involved in, she realized she was most motivated and fulfilled by helping to give women and girls a voice and teaching them how to use it more powerfully. With this revelation in mind, she created SheBrand, a creative brand consultancy dedicated to elevating the voices of women.

Liz explains that getting a job in the marketing field often requires more than just sending in one’s résumé, emphasizing that persistence and enthusiasm can often go a long way.

For listeners who may be interested in marketing or branding work, Liz offers advice on the best ways to first enter into the fields, specifically addressing the importance of internships and how they can offer valuable, practical experience. She also recommends reaching out to those in the business you’re interested in working with and not be afraid of asking for a meeting or conversation. She explains that getting a job in the marketing field often requires more than just sending in one’s résumé, emphasizing that persistence and enthusiasm can often go a long way.

Liz discusses the importance of taking the time to start with a brand’s foundational work first.

Liz and I then move into talking more about the work she’s involved in and what she’s learned from her work in branding. She discusses the importance of taking the time to start with a brand’s foundational work first, asking her clients to consider who am I, what do I stand for, what is most important to me, why am I doing this work, and why should people care about it? By taking the time to answer these questions, an individual or company is then better able to create an effective message when communicating with an audience. 

Above all, Liz stresses the importance of connecting to one’s audience, whether that means allowing for one’s brand to evolve or openly communicating in the event of a crisis.

Finally, Liz and I discuss the differences between individual or personal brands and those of bigger companies or corporations, her advice for digital influencers, and her thoughts on re-branding. Above all, Liz stresses the importance of connecting to one’s audience, whether that means allowing for one’s brand to evolve or openly communicating in the event of a crisis. To learn more about these strategies and Liz’s expertise, be sure to tune in! 

Learn more about Liz Dennery: 

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